Friday, May 14, 2010

Advertise With Some Guts

The folder of newspaper web offset printing press.Image via Wikipedia
You can advertise any service or products that you have and not brake the bank. There are thousands of ways to advertise your service or products. The one thing I found out, their are still hundreds of mom and pops newspaper and newsletters out their won't cost you a arm or a leg. Just constant advertising as low as a $1.00 or $6.00 Inch . From thousands of  issue, to 125,000 a issue. The main goal is set yourself at a level that you can afford, each month, each week or what every you feel comfortable with.






What Are Some of the Cheap Ways To Advertise?


(A) Use your computer and make a template with MS word or Wordperfect . Now if you do not have any of these programs. Don't worry. Go to http://www.openofficenewus.com/ . Openoffice is a wordprocessing software  you should have if you don't.  Openoffice have a New Verision out. About $13.00 a year for support. Openoffice great tool have.  This software your can produce flyers for your Service or Products.  take the hard copy to printer that will give you the most for your money. If you go to a large printing company, it will cost you more than going to a mom and pop shop to print large amounts of your flyer. I suggest keep the flyer in black and white format. Color will be very expenses to do the same large amount of printing. Start off printing 1000 to 5000 flyer. Do what you can afford.






(B) Low cost advertising on the internet is another way of putting the word out about you service or product.  Don't be like most that think once they place an ad that thousands of people will be coming to your door.  This is the wrong way to view this type of advertising. You may need to place ads in every month or once every two or three months just to let people know that you are out their. It is a constant work effort on your part. Still remember the idea is to advertise with some guts, but at a affordable cost to you. Advertise one or three ads in different places just to see what the response rate. Place one ad in the paper and another on the internet. Learn how to code each ad you place. To see how much response you receiving from your ads. You must use a code system.  If  your ad is not responing well. You can pull the ad and change it around and insert it again.


Examples: I placed my classified with the following companies on May 6 2010. The Natioal Advertiser (Newspaper) Uni-Rainbow-Ent (Internet Service) Here is the  ad I ran:






Send me 500 Words. I will design and host your website. Two FREE months with each other. $49.95 + 10 F/C stamps To: N.R. Kingsbur, Dept. TNA5610, 4816 Emo Street, Capitol Heights, MD 20743






This is how I design my ad campign using the code to let me know how my responses are coming in. OK, look at the Dept section. TNA is the code for the company that I'm advertising with . TNA= The National Advertiser. 5= The month I placed the ad. 6= The day, 10= the year. Now this is the system I use design for myself. You can design the system that best for you. The main goal is to know where,when who and what is working when you place your ad. I will place a ad insert in for about three months. This amount of time gives me good feedback. By detemining what ads are receiving  the most responses  during that period. Those ads that do not fit my standards are pull and redesign and place back again. Now remember this system is to my standards in placing ads. We want ads that work. We want to place ads in that are affordable. And ads that will give us a good response rate during the period it is running. Below is a list of companies that you can write to and receive more information on their rates and a copy of their paper or newsletter  you may place a ad in.






                                                               Paper

The National Advertiser,  P.O.Box 624, Cherokee Vilg. AR 72525-0624
Publisher = Ken Weiand
Grimo Opportuni News, P.O.Box, Westerville, OH. 43086-0025
Publisher = Robert Grimes
Insider News, P.O.Box 236, Westerville, OH 43086
Publisher= Annette Walker
Biz-Ness Gazette, P.O. Box 4225, Elkhart, IN. 46514
Publisher=Dan Mehan
Shore To Shore, P.O.Box 1980, Rogue River, OR 97537
Publisher= Colleen Kennedy




                                           Ads  Posted on the Internet

Ads Across Ameriica Online  ( http://www.dangillwebads.com/  )
Chubby's Computers Classified Post (http://www.chubbyscomputers.com/CCCAPS.htm )

 








                                                        Ad Insert on Flyers
 
Parris Advertiser & Express Willie Parris, P.O. Box 189, New Castle, VA 24127
The East Coast Mailer, D.S. Willis, P.O. Box 937,  Brockton,MA 02303-0937
 
 Agents for Publication  ( Request Information for the Publication they Represent )
  
     Dan Gill, PO Box 65 Round ock, TX 78680
      Ronnie Altamirano,P O Box 847, Maywood, CA 90270
      Don Willingham, 8803 Etiwanda #2, Northridge, CA 91325
                                               
Reblog this post [with Zemanta]

No comments: